Sustainable Food: Are We Ready To Add Bugs To Our Shopping Lists?

Bugs and Algae Will Be On The Menus of the Future #SUSTAINABLEFOOD

The world’s leading sustainability award, WIN WIN Gothenburg Sustainability Award, wants to make kids and their parents used to the thought of eating insects and food waste. ”Play Food from the Future” is a set of 3D-printed toys designed to spark conversation and imaginative play around how we will eat in the future, and broaden the interest for sustainable food.

Parents might have a hard time getting children to eat their veggies or try new food, but here’s a whole other challenge: to get both children and their parents interested in eating in a more sustainable way. As part of the Sustainable Development Goals, The United Nations has set a goal to reduce global food waste by 50% by the year 2030. To achieve this, and to make our food habits more sustainable than today, one thing is clear: both attitude and behavior will have to change. People will also have to start eating things that will take some time getting used to.

As the world’s leading sustainability award, WIN WIN Award recognizes and supports outstanding sustainable contributions around the world. The prize has been presented in Gothenburg since 2000, with the goal to stimulate creativity and achieve lasting synergies between ecological, environmental and social needs. Previous winners include Al Gore, Gro Harlem Brundtland, and Kofi Annan. The theme for this year’s award is sustainable food – an issue of severe complexity and crucial for our survival. Changes in our behavior patterns are essential to achieve a sustainable way of living.

Play and imagination is a fun and educational way to challenge people’s attitudes towards what can, and what can’t, be seen as edible food, says Lovisa Ralpher, Project Manager at WIN WIN Award.

To broaden the interest and trigger curiosity about sustainable food, WIN WIN Award launches a new set of toys representing different sustainable foods from the future, to get the new generation used to the idea of eating things that even some adults might reject. Each toy represents a type of sustainable food which children might not be used to eating today, but that we might have to eat in the future in order to save the planet.

The menu of the future consists of insects, algae, food waste, powders, and other nutritious and environmentally friendly food, says Petter Swanberg, one of the creatives at Forsman & Bodenfors.

”Play Food from the Future” is developed with support from the scientist Ingrid Strid at the Swedish University of Agricultural Sciences. It is a for good-project by WIN WIN Gothenburg Sustainability Award, creative agency Forsman & Bodenfors, branding agency Happy F&B, and the technology for the toys is developed in close collaboration with Cheil Nordic. The toys have a playful, simple design, aimed to spark a discussion around what is considered to be food and not, challenge the “yuck factor”– and hopefully open up both children’s and parents’ minds.

If you have access to a 3-D printer, you can download the design files and create your own Play Food from the Future toys. All of the toys are free to download at Play Food From The Future.


The Algae Ball
On tomorrow’s menu, you’ll 0ind a slightly different meatball – the algae ball! You see, algae are not only green underwater things. It’s actually delicious, nutritious and climate-friendly food! Filled with yummy vitamins, protein, and minerals. A great meal for the planet and for your tummy.

Bug Mac
What has six legs and goes well with fries? The ingredients in the Bug Mac, of course. It may look like your average toy burger, but the patty isn’t CO2-packed beef but eco-friendly, protein-filled and fat-free bugs. Yuck? No, this is truly a happy meal!

Tasty Waste
Rule number one: Stop wasting food. Both play food and real food. Giving left-overs and food waste, of all kinds, new life is a must if we want to preserve the environment when Mother Earth’s population is growing. So take what’s left on the plates and make new dishes. Or as we call it – Tasty Waste. Bon Appetit, little food savers of the world!

Power Powder
What? Can you eat a cloud? Sure you can. And in the future, it should be in all our kitchens. Not only the kids’ play kitchen, like with this toy, but also the grown-up’s serious kitchen. You see, this particular little cloud is one powerful meal replacement. A powder that includes everything a healthy diet needs – protein, carbs, unsaturated fats and all the minerals and vitamins you need.

The Mighty Bean
We’re gonna spill the beans. This little guy might save us all. Because beans have secret powers, crucial for making our food more sustainable. They’re nutritious, they can be grown almost anywhere and last but not least – they’re cheap. To show these three components, this toy bean is like a Russian doll. A bean, in a bean, in a bean! That’s one mighty bean.

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